We seek attention for the challengers. The ambitious.
Those who are driven to make an impact by outwitting, not outspending the competition.
We do this because attention sells.
Human attention is a very limited resource. There just isn’t enough of it to process the thousands of messages and ads that are fired at it every day. To survive, most of us just ignore them. Good news for our sanity. Bad news for marketers.
In the attention economy, every second counts. Challenger brands must deliver advertising that seeks attention by disrupting the status quo. This not only gains greater engagement, enhanced brand recall and improved trust, but also a net positive effect on their bottom line. Simply put, more attention means more sales.
Our mission is to create work for challenger brands who seek attention.