It all started on Friday the 16th of June 2000 when two creative upstarts, Damian Penco and David Quinn, decided to set up their own advertising agency. On their first day they got busy discussing what they should call their newly formed creative enterprise. Lists were drawn up and options were whittled down. And at the end of the day a shortlist was agreed upon.
Where it all began...
Feeling happy with their first day’s work Damian and David decided to go for a drink to celebrate. It was a Friday evening after all, in the middle summer. Standing outside Davy Byrne’s moral pub in the centre of Dublin they noticed they were surrounded by people in straw boater hats and long flowing dresses. The annual Bloomsday celebration of James Joyce’s groundbreaking novel Ulysses was in full swing.
“Did you know that the main character, Leopold Bloom is an ad man. And that one of the reasons he is walking around Dublin is to visit his clients” said David to Damian. Or maybe it was Damian who said it to David. There was a brief pause as both men reflected for a moment. “What about Bloom” said Damian. Or maybe it was David.