Clonakilty Blackpudding is a world-famous Irish brand. Made with a secret blend of spices in the west Cork town it is known as one of the ingredients of the Irish breakfast alongside rashers, sausages, fried eggs and of course white pudding. In recent years, as diets changed, consumption of the traditional Irish breakfast started to decline. This was a challenge for Clonakilty. So, our brief was to liberate Blackpudding from the breakfast plate.