Clonakilty Blackpudding is a world-famous Irish brand. Made with a secret blend of spices in the west Cork town it is known as one of the ingredients of the Irish breakfast alongside rashers, sausages, fried eggs and of course white pudding. In recent years, as diets changed, consumption of the traditional Irish breakfast started to decline. This was a challenge for Clonakilty. So, our brief was to liberate Blackpudding from the breakfast plate.
Clonakilty Blackpudding
Ambition
Inspiration
Chefs from around the world have been using Clonakilty Blackpudding as an ingredient in a wide range of dishes for years. This was side of the brand that was not widely known amongst Irish shoppers. When a brand has a story to tell, then our job is to tell it in a compelling way.
“Go on, be a rebel!”
Attention
Tapping into the Cork spirit, our campaign urges the viewer to use Clonakilty Blackpudding in a wide range of dishes and be a rebel.
TV, Digital, OOH and social.
Be A Rebel! 30 Second TV.
YouTube Bumper Ads.
Social.
Digital OOH.
We are a Dublin based creative agency, specialising in advertising, design and digital communications. We help brands to compete and win by outwitting, not outspending their competition.
Seek Us Out
Email: hello@bloom.ie
Phone: +353 1 860 0007
