Twice a year, the car market floods with the same predictable messages. Every brand shouting, yet all sounding the same. But at Bloom, we don’t chase attention for attention’s sake. We create the kind of standout work that fuels real brand growth.

For Citroën, that meant focusing on a single, powerful truth: Comfort. While rivals battled over tech specs and horsepower, we honed in on what truly matters to drivers—the experience of the journey. Citroen’s Advanced Comfort Programme isn’t just a feature; it’s a reason to choose the brand. Our challenge? Make people feel that difference. So, we put Citroën’s comfort promise to the ultimate test. Ireland’s pothole-ridden roads. Dublin’s most brutal speed bumps. The unforgiving reality of back pain. If Citroën could smooth out those obstacles, it could handle anything.

We didn’t just tell people—we showed them. Through a campaign that blended smart storytelling, real-world proof, and precision-targeted media, we made comfort more than a message—we made it an experience. And the results? A dramatic 123.5% year-on-year increase in the all-important consideration metric—one of the strongest indicators of future sales growth. That’s not just brand awareness; that’s a commercial impact that moves the needle. At Bloom, our mission is simple: help brands grow. Not by following the crowd, but by carving out a distinctive space in people’s minds—and their purchase decisions. For Citroën, we turned comfort from a product claim into a competitive advantage that’s driving real momentum.

Now, that’s what we call a smooth ride to growth.