The Toast Of Dublin
Johnston Mooney & O'Brien
Ambition
Johnston, Mooney and O’Brien is an iconic Dublin brand. They have been baking bread since 1835, which makes it one of the oldest Dublin brands still in business. They wanted to reclaim some of that connection with the city.
Inspiration
Johnston, Mooney and O’Brien were also the first baker to introduce a loaf specially designed for the toaster when they launched their famous Toastie pan. You can see where this is going. Toast and Dublin. Put them together and you get the Toast of Dublin.
Attention
Johnston, Mooney and O’Brien have a number of strong brand assets which include the colour red, the Toastie pan and the iconic jingle. This campaign features them all while playfully placing the Toastie at the heart of well-known Dublin locations.
Scope
OOH, Radio, Digital Video and Social.
The Toast Of Dublin
Digital Video.
Social.
The Ha'penny Bridge, GPO and Molly Malone.
Radio
We are a Dublin based creative agency, specialising in advertising, design and digital communications. We help brands to compete and win by outwitting, not outspending their competition.
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