DIT to TU Dublin
TU Dublin
Ambition
The Dublin Institute of Technology had two big ambitions.
- To become Ireland’s first Technological University – the Technological University Dublin
- To move most of its colleges to a new state of the art, purpose-built campus in Grangegorman, Dublin.
We always love working with a client with big ambitions. And DIT certainly fitted that bill. In the time that we worked together we helped them manage the transition and realise their ambition. Along the way we also helped them recruit their intake of students through both the Open Day and CAO deadline campaigns.
Inspiration
Choosing a third level college is one of life’s big decisions and many leaving cert students have a good idea of what they want to study. Their decision funnel tends to be – course first, college second.
Attention
The third level education market, particularly in the Dublin area is very competitive where there are now five universities as well as multiple colleges competing for students. The Open Day campaigns were the first out each year. They had to grab attention and drive attendance.
Scope
VOD, OOH, Radio, Print, Digital and Social.
Go | Do | Be
DIT Open Days Campaign.
TU Dublin Open Days Campaigns.
Print - OOH
Radio Campaign.
30 Second Radio Ads.
Multiple Display Campaigns.
Blanchardstown.
TU Dublin Campuses - Open Days.
VOD and Social video content 30 Second Version.
Social Campaign.
Meta Carousels.
Transformation.
It’s not everyday that a new university comes along. To announce its arrival and to give a glimpse of the new campus we produced this video.
We are a Dublin based creative agency, specialising in advertising, design and digital communications. We help brands to compete and win by outwitting, not outspending their competition.
Seek Us Out
Email: hello@bloom.ie
Phone: +353 1 860 0007
